Doblin Group’s Ten types of innovation. I am amused that both Starbucks and Walmart are used as examples in innovating via process. Starbucks innovates by supporting their workforce, generating an atmosphere of hip, happy employees. On the other hand, Walmart innovates by optimizing their processes and screwing their employees, so they can deliver the cheapest stuff you’ll find on this green earth.
As an aside, FastCompany also has a link to Doblin co-founder Larry Keeley’s “Ten Commandments for Success on the Net”. Written in 1996(!), it describes how the decentralized and transparent nature of the Internet has changed the logic of business. This is what we’re seeing today in the open source phenomenon.