Pen vs. sword

I was watching A and E, and a commercial for a prescription medicine for Alzheimer’s came up. For the international crowd, yes, in the good ol’ US of A you can market your prescription drugs on television like candy. The catch is, you must state all your major side effects. Of course, you are free to say them really fast and distract the audience with shots of happy people enjoying stuff. The Viagra commercials are actually well done.

Anyway, in the side effects spiel, they mentioned “being tired” and “not feeling hungry”. Wow, such scientific terms. Why not say “fatigue” and “lack of appetite”? Perhaps they are trying to downplay the side effects. After all, who doesn’t feel tired and not hungry every once and a while?

Words are powerful. Use them well.