Soft sell hard ware

Engadget reports on the new Samsung Experience electronics boutique that just opened in New York City. The peculiar thing is, you can’t buy anything on display there. They figure that any true hardware enthusiast would browse the store and head back home and buy the product online anyway.

They are even showcasing items that aren’t even available in North America, such as the miniscule MP3 players and cellphones with TV tuners that are commonplace in Korea and Japan.

The purpose of the “store” is to whet your appetite, to sell the Samsung brand. They want to show they’re as badass as Sony.

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