Quit smoking, win a car

Call it waving a carrot instead of a cigarette stick: the Canadian Cancer Society is trying positive reinforcement with their Driven to Quit Challenge:

Go smoke-free for March 2007 and you could win a 2007 Acura CSX or 1 of 7 Sony 32″ Widescreen LCD HDTVs.

A $25,000 car is nothing to cough at. Oh, and if you win, they make you tinkle in a cup to verify you’ve actually kicked the habit.

2 thoughts on “Quit smoking, win a car”

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