Gem-quality artificial diamonds are long due. It is a pity that DeBeers, much like the RIAA, haven’t seen the writing on the wall in their respective industries.
I can see one of two things happening, if Gemesis and Apollo succeed and aren’t sued or bullied out of business:
1. Demand shift from flawless/internally flawless diamonds to diamonds with minor imperfections in them. A similar thing is already with emeralds – the most prized emeralds have some inclusions in them, because you can guarantee they’re real, not “sims”.
2. Diamonds shifting to a service-oriented industry. In other words, the money will be made with how well a jeweller can cut the stone, rather than the actual stone’s attributes (carat, clarity, colour) itself.
P.S. The article’s title may be a nod toward a cyberpunk novel by Neal Stephenson called
On the bookshelf: Dan Simmon’s