Take me by the hand, take me somewhere new

This is interesting: Bell Sympatico and Mobility teamed up to provide coverage to Avril Lavigne’s mall tour. The interesting part is, all photo coverage was provided by Mobility via their flagship camera phones, Samsung A600s. Sympatico posted them all on Buzznet, a moblogging site.

This comes as a bit of a surprise to me, since Bell Canada has always been obsessed with order process approvals and workflow management. In other words, they’re the type of corp that you’d think would least likely make a blog. It’s risky, especially considering the number of comment flames you’ll read on Buzznet. Glad to see there’s a few forward-looking folks in Bell Mobility.

As an aside, this is a good example of how Sympatico.ca is leveraging BCE’s media abilities to provide exclusive video and photo content to Sympatico subscribers. In a crowded Canadian market of cheaper, commoditized reseller ISPs, Sympatico is trying to make itself stand out from the crowd. Let’s see if it works.

Trivia: Avril’s dad works at Bell Canada.